The shift is happening and at an accelerating rate. I see it around the world and many still refuse to believe what I’m about to say. Whether you like it or not, we are ALL in sales. This was once again made clear before my eyes when I spoke to a growing Michigan based company this week on not just this topic, but the power of follow up and referrals.
Now, I must add that this was a group of managers that work full-time in the accounting industry with most of the room holding the designation of CPA. Not only were they open to hear the message I shared, but I could tell that many of them came around after being a bit skeptical at first as to why sales is such a big deal.
I speak to lots of groups, covering lots of diverse industries and I’m seeing much more of a demand from the traditional “professions” on the topic of sales training.
Why is this happening?
It’s a great question and here are a few reasons why I believe it’s taking place:
*The breakdown of client loyalty in comparison to the ‘good old days’
*Additional services are now being introduced to add value and need to be explained (aka: sold)
*The cost of new customer acquisition in both marketing dollars and time keeps increasing
*Most of the major professions (Medicine, law, and accounting) do little if any training on it
So here’s a great point to remember: we’re ALL in sales these days. There’s nothing wrong with it. It’s how the economy and ideas move and spread. It’s how you choose to look at sales as it relates to your life and business that matters most.