“The entire explosion of media has fragmented the audience.” —Dan Kennedy Marketing Trailblazer There’s not a day that goes by where I don’t think of Dan Kennedy’s advice and wisdom in relation to my own business and thoughts on marketing. I’ve been around what...
Mass advertising and messaging are losing both credibility and effectiveness for a variety of reasons which I described in the third Mind Capture book as persuasion nets shape our own BS Meter in relation to marketing messages. Here are six additional reasons it’s of...
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