“The biggest frustration that I have are salespeople using sales techniques trying to find the pain, trying to overcome objections, trying to probe. The old way of selling is so far dead, it’s not even funny, and when you walk into somebody’s place, they already know...
“And when you’re the most trusted advisor, you have a point of view. People are silently begging to be led by somebody who has a very, very well supported point of view who they can trust, who they can trust because that person has the consumer’s best interest...
“So, selling is all around you. You can ignore it at your peril or you can get good at it, and if you get good at it your personal relationships improve, from marriage on down, with your children, with your friends, with everybody, because you learn how to phrase...
“One of the things that we learned is that products that are fascinating can charge a lot more money because people have a relationship (with them) and they are so captivated by them. They’re willing to pay more money.” -Sally Hogshead ...
“The entire explosion of media has fragmented the audience.” —Dan Kennedy Marketing Trailblazer There’s not a day that goes by where I don’t think of Dan Kennedy’s advice and wisdom in relation to my own business and thoughts on marketing. I’ve been around what...
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