ME, Inc. by Gene Simmons. I’ll tell you up front that I’m a big fan of both KISS and Gene’s other books about career and success. In addition, having met and seen him speak a few years ago, I can attest to the fact that his business wisdom and marketing savvy are both real and the results speak for themselves.,

My first reaction when I completed the final pages of the book was that Simmons continues to amaze me. Here’s why: he’s hungry. He’s direct. He’s not shy and he also revealed many of the challenges and lessons from both his personal life and his storied career.

He could have easily settled years ago and drifted away based on the success of his rock band KISS in the late 1970’s. He chose not to. His goal to build successful businesses and serve his fans is something to applaud, study, and learn from. This book is an excellent and hard-hitting look at success and what is often needed to achieve it.

Under the Cover

In the book Simmons also reveals:

  • The influence of having a strong work ethic and saving money
  • Why life-long learning and adapting to the market is essential to sustained success
  • Several business success stories and the lessons they leave
  • Why it is vital to get good at marketing your ideas and selling your vision in a highly competitive market place
  • Strong opinions on time management and the importance of picking the right people to work and partner with on business ventures
  • How to effectively handle failure and temporary setback on the path to sustained success


Here’s a great quote from page 94:

“The prime building block for popularity can be boiled down to one trait: self-confidence. It is neither genetic, inherent, not for sale. But it is learnable and 100 percent essential to success.”
– Gene Simmons

About the author: KISS cofounder Gene Simmons is a multitalented entrepreneur and one of the world’s most recognized personalities. A multiplatinum recording artist, he is also a New York Times bestselling author and has appeared in TV and film, starring in his own reality show on A&E, Gene Simmons Family Jewels, which became the longest-running celebrity reality show of all time.

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