Mass advertising and messaging are losing both credibility and effectiveness for a variety of reasons which I described in the third Mind Capture book as persuasion nets shape our own BS Meter in relation to marketing messages. Here are six additional reasons it’s of...
I’m excited to let you know first that we will be reissuing book #3 in the Mind Capture series in late March! Seven years later, it’s time to look back and celebrate. The image above is the NEW cover. The beginning of the book also includes a new Note to the Reader...
Most businesses treat customer retention like a giant elephant in the room that should be avoided and rarely if ever talked about. With the continual cost of new customer acquisition continuing to rise, it’s baffling as to how few sales people, businesses and...
This past Saturday I was fortunate to be the opening keynote speaker at the ASCEND Summit hosted by Nelson Griswold and Scott Cantrell in Nashville, Tennessee. My session on leadership was based on my latest book, Mind Capture: How to Awaken Your Entrepreneurial...
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