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Author of "MIND CAPTURE: How You Can Stand Out In The Age of Advertising Deficit Disorder"
1. What is “MIND CAPTURE”?
2. In the year of a presidential election, how are both parties using Mind Capture marketing techniques to sway opinions and votes?
3. Why is the shift from sales pitch to great content critical to your success?
4. What's the #1 mistake 99% of businesses and organizations make in their marketing you should avoid at all costs
5. Explain what you mean by the Internet giveth, and how it Internet taketh away?
6. Why do you need to be Google-licous in the digital age?
7. The shocking amount of marketing messages thrown at the average North American each day - how bad is it?
8. Why should every person working for an organization or self employed should read this book?
9. How and why organizations can and should be using the new web 2.0 tools such as blogs, podcasting and video in their outreach and marketing initiatives
10. Describe “Six Key Characteristics of The 21st Century Customer” and how they’ll impact all marketers. What are they?
11. What lessons can EVERY business learn from celebrities and how they use the media to get attention and free publicity?
12. How are Michael Moore and Rush Limbaugh more alike than different?
13. How can business and the non-profit community can join forces to serve more people and accomplish their goals
14. What is the #1 mistake most businesses make with their marketing and how can they avoid it?
15. Why should businesses seek out more referrals to grow and prosper?
16. Who are some of the key people that have influenced you on your marketing and sales journey and why?
17. Explain “Grabbers” and how to implement them into a businesses direct marketing?
18. You mention the importance of “EVIDENCE” in all of your marketing. What is it?
19. How do people contact you to order your book or get more information?
20. What are some quick ways to improve any marketing message?
