The Little Green Book of Selling by Jeffrey Gitomer. Originally released in 2007, I went back through the book recently and was once again reminded just how timely and valuable its message is. I’ve been a fan of Jeffrey’s writing and training for 15+ years. What I like most about his style and books is that they’re direct, useful and not loaded with fluff. He writes like he speaks and I appreciate that.
The book’s subtitle, How to Speak, Write, Present, Persuade, Influence and Sell Your Point of View to Others, sums up nicely what you can expect to learn from the pages of this Little Green Book.
Let’s face it: in many industries, the best communicators often win the business when the competition is neck and neck. I know it may not seem fair, but it happens thousands of times a day. If you feel you need to up your game then this book is the perfect roadmap to guide you to mastery. Jeffrey opens his success vault to reveal what top communicators do differently and the lessons learned. Get this book. Soak it up. Apply it, and watch good things happen!
Under the Cover
Here are just a few of the amazing insights and wisdom you’ll discover from Jeffrey in this great book:
- The secret of self-belief and how to build it
- How to give an amazing presentation
- How to create and use stories in all your communications
- Effective ways to write and persuade on paper
- Proven ways to grab an audience’s attention and win them over
- The power of persistence that all communicators possess and how to build it
Here’s a great quote from page 53:
“The first few minutes that you talk to someone, they decide if they like you or not. The more you talk about, and ask about, them, the more they will like you.”
– Jeffrey Gitomer