Many of the top speakers, authors, and other agents of positive change will converge to share ideas and specific, real-world, strategies to help everyone enjoy greater success and peace of mind with their personal life, business, and career.
The event was created to positively impact and share the timely message and valuable lessons contained in Napoleon Hill’s classic books, Think & Grow Rich, and his latest release, Outwitting the Devil.
With the economy and the free-enterprise system often portrayed in a negative light, this unique four day conference will present the other side of the story. By design, the program will inspire attendees to focus on opportunity instead of fear, negativity, and controversy.
Many of today’s brightest minds from business and personal development will share their own stories of persistence, Hill’s impact on their life, and the valuable lessons and wisdom we can all benefit from and use in our own endeavors.
FIVE KEY REASONS TO JOIN US THIS OCTOBER AT THE EVENT:
#1. To renew and reenergize your mind, spirit and business
#2. Discover key success strategies based on Hill’s teaching and message from many well known and up and coming business and personal development leaders
#3. This will be a first class experience from start to finish including many of today’s top sales and marketing minds revealing specific, street-smart ways to build your business in any economy
#4. This is, by design, a content rich, ‘pitch-free’, four-day summit with new talks and never before shared stories of success and perseverance that will astound and inspire action
#5. World class networking opportunities to meet other enlightened leaders and “Go-Givers” and be exposed to other like-minded ‘Go-Getters’ who choose to create and design their own economy and ignore the fear based media, politicians and competition
WHAT’S BEING SAID ABOUT THIS TIMELY AND UNIQUE EVENT:
“I am excited to be a part of this dynamic and timely event that is certain to help people get and stay ahead during this time of great economic change!”
-Sharon Lechter, Co-author of international bestseller Rich Dad, Poor Dad and Three Feet from Gold
“The timing of the event and level of world-class business and personal development speakers presenting at the event will make for a unique and positive experience for everyone involved.”
-Don Green, Executive Director, The Napoleon Hill Foundation
For Event Details and Registration information please visit: http://naphill75.eventbrite.com/
BIG: To receive a 50% ‘Mind Capture Nation’ only discount on tickets (limit 4) you must enter the promotional code ‘mindcapture’ by July 24th!
http://naphill75.eventbrite.com/
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( 3 / 228 )Tony Note: In the spirit of 1776 I was deeply moved on a flight after reading a full-page ad placed in the July 3rd issue of USA Today newspaper this week by businessman Morry Taylor. It’s a great reminder that great freedom always requires sacrifice and a few brave souls to start any revolution.
Our Declaration of Independence was signed by 56 men.
Five signers were captured by the British as traitors and tortured before they died. Twelve had their homes ransacked and burned. Two lost their sons serving in the Revolutionary Army; another had two sons captured. Nine of the 56 fought and died from wounds or hardships of the Revolutionary War.
They signed and they pledged their lives, their fortunes and their sacred honor. What kind of men were they?
Twenty-four were lawyers and jurists. Eleven were merchants. Nine were farmers and large plantation owners; men of means, well educated, but they signed the Declaration of Independence knowing full well that the penalty would be death if they were captured.
Carter Braxton of Virginia, a wealthy planter and trader, saw his ships swept from the seas by the British Navy. He sold his home and properties to pay his debts and died in rags.
Thomas McKeam was so hounded by the British that he was forced to move his family almost constantly. He served in the Congress without pay and his family was kept in hiding. His possessions were taken from him and poverty was his reward.
Vandals or soldiers looted the properties of Dillery, Hall, Clymer, Walton, Gwinnett, Heyward, Ruttledge and Middleton.
After the battle of Yorktown, Thomas Nelson Jr. noted that the British General Cornwallis had taken over the Nelson home for his headquarters. He quietly urged General George Washington to open fire. The home was destroyed, and Nelson died bankrupt.
Francis Lewis had his home and properties destroyed. The enemy jailed his wife, and she died within a few months.
John Hart was driven from his wife’s bedside as she was dying. Their 13 children fled for their lives. His fields and his gristmill were laid to waste. For more than a year, he lived in forests and caves, returning home to find his wife dead and his children vanished.
So, take a few minutes while enjoying your 4th of July holiday and silently thank these patriots. It’s not much to ask for the price they paid.
Remember: Freedom is never free!
The American Spirit and can-do attitude will prevail. Our Nation and our ideals will emerge stronger simply because, like men and women who came before us, we will step up to the plate and do what needs to be done time after time.
Read More...
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( 2.9 / 258 )Yes, yes, yes we're still blogging away. Please head over to http://blog.mlive.com/mindcapture/index.html to get my latest updates, musings and thoughts on marketing, sales, and motivation related topics.
MLive.com and their team are great to work with and a special thanks goes out to Colin Thomas for his knowledge and help with the "Mind Capture" blog.http://blog.mlive.com/mindcapture/index.html
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( 3 / 1585 )We had the rare opportunity to interview marketing legend Jay Abraham for last month’s Captured Mind newsletter and it got me thinking back to one of my favorite quotes from him that we discussed:
“The market place is silently begging to be lead.”
After I hung the phone up with Jay I had many thoughts cross my mind. One key commonality that I noticed we both shared was the use of great content to educate, inform and serve our customers and key prospects. For this month’s marketing spotlight I went back to chapter nine from the second Mind Capture book titled, ‘Content is King’, to drill down deeper and explain how and why using great content in your marketing efforts will pay off in multiples when used properly.
In relation to great content, understanding the term repurposing and why it’s important to grasp and understand is critical to helping you improve profits and results within your organization and gain Mind Capture from existing and prospective clients.
Here’s my definition of repurposing:
“Taking an existing product, service, or offer and making it available in a new format or combination to extend the life cycle, and add value to the customer with the end goal to differentiate and increase profits.”
What industries do it?
Two industries that come to mind which have had to adapt to changes and incorporate repurposing based on a combination of competitive pressure, consumer wants and breakthroughs in technology are the music and movie businesses. Let’s take a brief look at each of them and the learning lessons we can apply to our own enterprises.
#1. The recording industry. The evolution of the music industry is the latest business under going massive repurposing. Just a few short years ago the two primary formats available for purchasing music were the audio cassette and CD.
Today, people barely remember cassettes, and the same is quickly happening with CD’s. The new format of choice is digital downloadable music. Does the word Napster ring a bell? This online file sharing service started the rapid progression and eventual acceptance of purchasing music online via downloads versus buying physical CD’s. The industry hasn’t been the same since.
We’re a mobile society these days and Internet technology is standard issue and common place within most civilized countries. The recording industry has been forced kicking and screaming to repurpose and reinvent itself quickly, or frankly see sliding profits and changes in demand make it extinct.
#2. The movie business. The first big repurpose for Hollywood was the birth of the home video in the early 1980’s. Now, your favorite movie could be watched in your home as many times as you wanted, without having to go the theatre or waiting for it to appear on television. The business model changed based on innovation via new formats, technology and in the last 10 years in particular, the huge increase in entertainment options fighting for ‘Mind Capture’ and discretionary income.
Now a movie hits the theatre and within a few months it’s quickly repurposed into special double, DVD sets complete with outtakes and extras to add fresh sizzle to the steak. The focus is to repurpose it with a few extra bells and secondary marketing push to capture those who missed it in the theatre or simply waited to rent it or buy the DVD version.
Here are the three learning lessons these two industries teach us about the power of repurposing:
First, you must be aware of the changes in technology and how it can give you a marketing advantage if possible. To ignore it is to risk putting your organization on the path to flat lined profits and possibly the edge of extinction due to apathy, laziness or denial. Repurposing content or product packages is a smart strategy to be thinking about and implementing within your organization.
Here’s the good news: You have a choice to keep growing by staying current, reading newsletters such as this, sharing best practices with peers and finding additional resources to aid you. In the age of Google you can find just about anything 5-10 minutes. You don’t have to do it all on your own.
In my next blog post I'll reveal the other two lessons these industries teach us about repurposing. If you can't wait and want the entire article send me an email at tony@mindcapturegroup.com with the Subject: Blog - Full Article on Content and I'll get it to you.
Until next time, keep Capturing Minds!
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( 3 / 1826 )Since at one time I considered becoming a history teacher when I started college, it probably comes as no surprise that I enjoy learning and researching lessons from the past to help solve challenges of today. I’m often drawn to the old sales and marketing masters and their bodies of work. After a recent conversation with a client and the comments they made about my first Mind Capture book, I decided to pull an original copy off my bookshelf near my desk and re-read through it again for a quick brush up.
When I hit chapter 16 titled, Complacency Equals Death, I drew a parallel as to why many people are often seeing lackluster results with their marketing efforts. They either expect one form of lead generation to do all the work or they often subscribe to the ‘that’s the way we’ve always done it’ school of marketing. It’s time for a stern wake up call to realize the market place has changed immensely the last 12-months. The ‘same old, same old way’ of doing business, and in particular marketing, is not going to cut it.
Here are three helpful tips to help insure that your marketing doesn’t become stale, predictable, boring and deadly to your businesses bottom line.
#1. Use multiple media. It’s a foolish assumption to think that your customers are exactly the same. Many respond to different forms of media based on preference and ease. Some will look at your eletter, others won’t. Some customers respond best to email, while others rarely respond to it. Some read direct mail, while others set it off to the side after a quick glance. Some go online for news, while others still read the newspaper. With the continued fragmentation of media and shortened attention spans (Twitter anyone?) you must use a mix of online and offline marketing messages to get your customer or prospects fleeting time and attention.
I recently received an email from a gal who heads a local non-profit chastising me for advocating the use of post card mailings. The short version of her email was that I was way off base to suggest that people use direct mail as a part of their marketing mix. She then went on to state that they dropped their direct mail and are up 40% in large part because they use only email marketing. Great for her, but here’s the danger and foolishness in her thinking:
I can bet you the biggest steak in Texas that many, many people aren’t reading her emails or eletter. She’s not getting 100% open rates. While things may look good initially, I worry for her. The old adage ‘penny wise, pound foolish’ is exactly what she’s subscribing to with her rationale, and sadly many businesses and non-profits are doing the same thing.
I have many of my direct clients as well as my own company doing more direct mailings than ever. Why? They work. When done properly, we can own the mailbox when competitors are either skipping it all together or doing poorly written and untargeted, sloppy mailings.
#2. Test your headlines. Again, the headline is an ad for your ad. Most marketing messages miss this critical step. If you only have 1-3 seconds to get Mind Capture, then you must use a well written headline! It’s that simple. No complex formula, just direct marketing 101 at its best. You should be testing headlines in your email messages, online copy and direct mail pieces to see not only what’s grabbing people, but more importantly what you can do to bump up response rates. To help make this easier, I have a special FREE report that thousands of people have requested and used titled, 350 of the Best headlines Ever Written. Simply drop me an email (tony@mindcapturegorup.com) with the Subject Line: 350 Report.
#3. Focus more on referrals. A well qualified referral from a happy customer has an 80-90% chance of becoming a new client of they like you and have a need for what you offer. You can’t touch these types of response rates. So the question is: are referrals a daily part of your marketing efforts and plan? We’ve covered referrals in great detail in past blog posts so here’s a quick recap of a few ways to get more:
*Ask for them *Network with the best prospects *Have referral driven contests with existing customers *Add a referral section area to your order forms *Use client websites to identify key people your customers work with currently that you’d like an ‘introduction’ to if possible
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