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  • 2010
  • 2009
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      • Offense Vs. Defense
        04/27/09
        When I was in the telephone business selling local and long-distance phone services – which by the way is probably the most hated industry on the planet – we had a seasoned, battle-tested director of sales who used to drill us on what he called “being offense minded versus defense minded”.

      • The Only Thing We Have To Fear, Is Fear Itself
        04/21/09
        Yes, the famous quote from former President Franklin Delano Roosevelt has been on my mind lately when I meet with business and non-profit leaders to discuss marketing strategies and the present state of the U.S. economy. I get various reports from many of them on how sales and profits are doing. Man

      • The Power of Video In Your Marketing
        04/03/09
        “Video killed the radio star.”

        In the digital age of the Internet and real-time communication, using video in your marketing should be a high priority. I’m amazed when I survey live audiences throughout the country and ask how many of them use video in their marketing efforts, and very

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