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      • The Power of Repurposing
        02/29/08
        The only thing that is constant in life is change. In the business arena things change quickly due to a wide range of reasons including competition, new ideas, regulatory change to new product and service offerings, with the primary goal being to stay ahead and grow profits within the challenging ma

      • Seattle Shutdown
        02/28/08
        If you had any chance of missing the fact that Starbuck’s nationwide would be closed this past Tuesday from 5:30-8:30PM for employee training, the media made sure you knew they’d be closed by pouncing on it and making it into a huge story. The media’s reaction to Starbuck’s training move teaches us

      • Guarantee It or You're Gone
        02/25/08
        I want you to imagine that every time you create a marketing offer or message that produces Mind Capture the prospect is thinking in their mind, Why in the world should I believe a damn thing you’re saying! As I point out in live seminars and in consultations I want you to imagine that when you meet

      • You're Broke Because You Want To Be
        02/19/08
        How’s that for a way to capture your attention! A unique blog post indeed, but I hope you’ll continue on and take 60-seconds to read the rest of the story.

        I’d heard of Larry Winget (www.LarryWinget.com) from other thought leaders and fellow professional speakers that I network with for

      • Death By Fine Print
        02/17/08
        It happened again. A great promotion killed by fine print, poorly trained employees and 'gotcha' clauses. I'll explain.

        We received a gift certificate on Christmas to a Michigan resort for an overnight stay. We excitedly called this past Friday to reserve our stay and the e

      • Five Valentine's Day Marketing Strategies To Delight Your Customers
        02/14/08
        The statistics are quite sobering. It costs an average of five to six times more to get a new customer than to keep an existing one satisfied. This should be common knowledge for many in business but sadly it’s not the case.

        What’s the #1 mistake most company’s make year after year? Afte

      • Getting More Done In 2008
        02/10/08
        We live in an interesting age. We have more information and resources available than at any other time in history, yet most people feel overwhelmed or flat out lost as to how to use it to their advantage. Humans at their core absolutely dislike and rebel at change. There is another way. Those that t

      • Three Ideas For A Great 2008!
        02/06/08
        2008 is already in full motion and are you wondering a month into the New Year, “Am I on pace to hit the goals I set in January?” In a world drowning in information, messages and choices I’d like to share a few ideas to help you stay on course with some simple, yet profound reminders for making 2008

  • 2007