“And when you’re the most trusted advisor, you have a point of view. People are silently begging to be led by somebody who has a very, very well supported point of view who they can trust, who they can trust because that person has the consumer’s best interest at heart.” -Jay Abraham
Jay Abraham has been called the Marketing Wizard and with good reason. When someone can sit down and in five minutes or less come up with multiple new ways to generate new and repeat business, regardless of product or service, this to me is not only a rare gift, but about as close to magic as you can get.
I was super blessed to sit down a few years ago at the height of the global recession and discuss the forthcoming book titled, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times. If the title of the book didn’t grab you, I can tell you that the wisdom inside the book certainly will. With Jay being one of the highest-priced marketing consultants on the planet, at $5,000 per hour, I was honored to get thirty-five minutes on the phone with him to discuss key marketing strategies for my listeners.
To say I did my homework for our interview would be a massive understatement. Being a fan of his work for over twenty years and knowing how rare it was to get an interview, I poured through my notes taken from his book and crystallized them into a short, tight list that I believed would be of relevance.
The three main things I enjoyed most about my interview with Jay include:
1. Jay has a deep understanding that marketing is the fuel that keeps all organizations running. A common thread in each person interviewed in the book is that they are extremely effective at marketing their ideas.
2. Jay has a unique perspective that business can grow exponentially if it employs a good mix of marketing initiatives and utilizes joint ventures. Joint-venture marketing is rarely employed by small business. On the other hand, large companies use it quite effectively to not only share resources but to help attract and retain more customers.
3. Jay believes in building relationships with customers for life and that staying in front of them is of huge importance. I work with a lot of clients and the number-one mistake I often see is customer neglect. Not in the literal sense, but in relation to staying in touch with them. The mission is to keep growing the business, and the smartest way to do it is through continual communication with happy customers to keep them updated on ways we can continue to serve them along with reminding them that we appreciate their business.
Two Notable Quotes from Jay During Our Interview:
“So when I interact with a prospective business, a client, I can ask them questions about their business, about the performance, about factors in their business that they’ve never asked themselves.”
“There’s a concept that I quote all the time. People need to make propositions that are irresistible, and they need to be positioned to where they are unbeatable. But most businesses are beatable and resistible, and that’s a big problem.”
Partial excerpt from the new book, Trailblazers: Leadership Lessons from 12 Trailblazers Who Beat the Odds & Influenced Millions. (2018 Morgan James Publishing). http://mindcapturegroup.com/pre-order/
Jay Abraham is currently the founder and CEO of Abraham Group in Los Angeles, California. He spent the last 25 years solving problems and has significantly increased the bottom line sales for over 10,000 clients in more than 400 industries worldwide. He’s won high praise as a marketing genius in USA Today, The New York Times, The Los Angeles Times, The Washington Post, San Francisco Chronicle, National Underwriter Entrepreneurs Success, and the list goes on and on in many of the publications.
Jay’s clients range from business royalty to small business owners, many of whom acknowledge that his efforts and ideas have led to an increase in profits ranging into the millions of dollars. He is also an author and his latest book is titled, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times. He currently lives in Los Angeles.